Social Media Use Among Most-at-Risk Populations in Jamaica

Published: April 1, 2012

Contents

Acknowledgments…………………………………………………………………………………………………………. iv
Acronyms ……………………………………………………………………………………………………………………… v
Executive Summary ………………………………………………………………………………………………………… 1
Introduction …………………………………………………………………………………………………………………… 5
Methods………………………………………………………………………………………………………………………… 7
Study Locations …………………………………………………………………………………………………………… 7
Recruitment of Data Collectors ……………………………………………………………………………………… 7
Sampling ……………………………………………………………………………………………………………………. 7
Data Transcription and Analysis ……………………………………………………………………………………. 8
Ethical Considerations ………………………………………………………………………………………………….. 8
Study Limitations ………………………………………………………………………………………………………… 8
Findings………………………………………………………………………………………………………………………. 10
Socio-Demographic Characteristics ……………………………………………………………………………… 10
Cell Phone Use ………………………………………………………………………………………………………….. 12
Social Media Site Usage …………………………………………………………………………………………….. 14
Health Information Use and Preferences……………………………………………………………………….. 17
Discussion, Conclusions and Recommendations ……………………………………………………………….. 21
Mobile Phones …………………………………………………………………………………………………………… 21
Internet Use ………………………………………………………………………………………………………………. 21
Social Media Use ………………………………………………………………………………………………………. 22
Health Information Seeking ………………………………………………………………………………………… 23
References …………………………………………………………………………………………………………………… 25
Appendix I: Glossary of Terms ……………………………………………………………………………………….. 27
Appendix II: Social Media Assessment Questionnaire ………………………………………………………. 28

Full text of article available at link below –

Leave a Reply