Safe sex ads to be reinstated

Published: June 1, 2011

An outdoor advertising company has reversed its controversial decision to pull down safe-sex awareness signs featuring a hugging, gay couple.
 
Adshel, which copped widespread criticism over the removal of the signs from Brisbane bus shelters, announced this afternoon the signs would be reinstated after accepting complaints had been “orchestrated” by the Australian Christian Lobby.
 •’Why the fuss?’ asks poster star
 
“Adshel earlier responded to a series of complaints by removing the campaign from its media panels yesterday,” the company said in a statement on its website this afternoon.
 
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Protesters gather outside Adshel’s Fortitude Valley headquarters. Photo: Katherine Feeney
 
“None of the complaints indicated any liaison with the ACL, so Adshel was made to believe that they originated from individual members of the public.”
 
Adshel chief executive Steve McCarthy said it was now clear that Adshel had been the target of a co-ordinated ACL campaign against the “Rip and Roll” advertisements designed by the Queensland Association for Healthy Communities.

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