Newark group's HIV awareness campaign includes text messages, Facebook

Published: February 5, 2010

Newark group’s HIV awareness campaign includes text messages, Facebook

NEWARK — The decades-old war on the AIDS epidemic took a swing into the digital age today, enlisting iPhones and other mobile communicators in a social media and text messaging campaign described as the first of its kind in New Jersey. "The weapon we’re going to use is words," Laurence Ganges, a New Jersey assistant health commissioner, said at a rollout of the "Status is Everything" HIV testing campaign in the ornate rotunda of Newark’s City Hall.

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