New and improved Queer as Fxxk Series 5: grabbing homophobia by the balls

Published: October 26, 2011

Media Release
Wednesday 26 October

New and improved Queer as Fxxk Series 5: grabbing homophobia by the balls
Melbourne’s favourite online gay soap opera, Queer as Fxxk puts homophobia in its place with its star-studded fifth series which will premiere on Facebook and YouTube next month.
Bigger and brighter, Series 5 tackles the issue of homophobia and features stars such as Geoffrey Rush, Denise Scott, Adam Richard and Judith Lucy.

QAF is a lot of fun to watch. It’s got comedy, drama, sex, satire, and health promotion to boot. Academy Award winner Geoffrey Rush and AFI award winner Neil Armfield donated their time to take part in Queer as Fxxk Series 5.

Fast facts:
– Queer As Fxxk has been running for 2 years
– Geoffrey Rush, Denise Scott, Adam Richard, Judith Lucy star
– Series 4 had 10466 video views on Facebook over a month
– Youtube channel lifetime worldwide views: 65,622
– Research of gay and bisexual men after the pilot season by the FaceSpace project showed that QAF was effective in successfully communicating health promotion messages:
– One third reported that the project caused them to discuss or seek more information about HIV/STIs
– 1 in 5 said the project made them more conscious about safe sex practices
– One third said the project lead them to seek advice from a health professional or a HIV/STI test.
Colin Batrouney, Manager of Health Promotion at the Victorian Aids Council Gay Men’s Health Centre (VAC/GMHC) said that the series was a huge success and proved that the common methods of health promotion were not always so successful in delivering messages to the gay community.
“We’ve found that using social media tools and a funny, well written soap opera is a great way of generating this vital conversation about safe sex, health and wellbeing and respect in our community,” said Mr Batrouney.

“We were also lucky enough to work with Academy Award winner Geoffrey Rush and AFI award winner Neil Armfield who donated their time to the series, and helped us explore the theme of homophobia in a humorous and honest way.

Geoffrey Rush, who stars in the first episode of the new series said, “Homophobia is a huge issue that negatively affects the gay community and I was happy to participate in this initiative to highlight that. Also, it’s great to see innovation in the use of social media and health promotion that is informative, provocative and funny.”

“Promotion of health and wellbeing doesn’t have to be traditional printed material or advertising campaigns – indeed from the success we’ve seen and the positive responses from the community to Queer as Fxxk – social media allows greater engagement and discussion around these important issues,” said Mr Batrouney.

Full text of article available at link below –

Leave a Reply