National campaign against homophobia in Mexico
Issues: HIV/AIDS prevention and response face to homophobia, reducing discrimination by sexual preference and orientation, groups at risk of HIV infection.
Description: The first campaign against homophobia in Mexico was launched from April 25th to May 13th 2005. It aimed to reduce homophobia discrimination associated with HIV/AIDS, by two radio spots that were transmitted through 18 radio stations in 8 states of the Mexico. The campaign was designed by the National Center and Council for the Prevention and Control of HIV/AIDS (CENSIDA and CONASIDA), the National Council to Prevent Discrimination (CONAPRED) the PAHO, UNAIDS, as well as various NGOs. The spots, called "dinner" and "questions", alluded the respect of non-heterosexual preferences and orientations within a family and within the context of society at large, respectively.
Lessons learned: Before its release on 8 states of Mexico, it was generated great controversy by several conservative groups who even came to ask for the resignation of the Ministry of Health in that year, Dr. Julio Frenk Mora. Although this controversy was generated in the media, their impact went throughout the country. On the other hand, several state governments, national and international civil organizations, journalists, media, opinion leaders, human rights commissions,actors, and intellectuals expressed its support for the campaign. Even more, this controversy was a matter of one point of agreement in the Chamber of Deputies in support of the campaign and recommending to keep going. In the wake of this controversy, the media started discussing the issue of homophobia, making the term positioning and addressing the problem at a national level.
Next steps: To continue promoting, in various media, national campaigns to reduce and eliminate homophobia, as it represents an obstacle to prevention and effective care of HIV/AIDS, especially with people who are at greatest risk of becoming infected.
-Abstract available at link below-