Look: New Zealand's new 'GearUp' condom campaign

Published: November 4, 2014

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Matt Akersten
Original Article:  bit.ly/1tBIDpa 

New Zealand’s gay male health condom crusaders have unveiled their latest campaign, featuring two different guys gearing up for action.

The campaign involves two different designs, one a young model lying naked on a bike, the other a bear on a hunting mission in the woods.

The new ads continue the NZ AIDS Foundation’s recent Love Your Condom creatives, and uses local photographer, design and model talent.

“We want to build on our existing success and continue building a community of condom-lovers,” say the design crew, who have put the naked biker on a huge billboard above Auckland’s gayest street, Karangahape Road.

The Love Your Condom crew distribute over half a million free condoms around New Zealand each year, in a range of sizes.

The campaign also includes a website containing a lot of frank and informative sexual health advice and tips for men who have sex with men.

Full text of article available at link below:  bit.ly/1tBIDpa

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