MEDIA ADVISORY: Men who have sex with men (MSM) are a notoriously difficult group to reach with sexual health messaging.
Thanks to widespread negative attitudes towards homosexuality, these men are also very reluctant to seek care for their sexual health.
Against these odds, since its inception in 2008 the Anova Health Institute’s Health4Men has been able to reach out to thousands of MSM to provide treatment and care.
Currently there are over 5000 men in care at Health4Men’s centres in Cape Town and Soweto.
The Health4Men team are changing the way MSM receive and access sexual health care with innovative messaging and a creative approach to counselling.
The Health4Men training programme for public healthcare workers is a first of its kind – helping to counter the stigma and discrimination in public healthcare facilities that are a considerable barrier to MSM accessing HIV-related services.
Health4Men is an initiative of the Anova Health Institute. In cooperation with the Western Cape Department of Health, it launched Africa’s first public health sector clinic dedicated to the sexual health of MSM in Cape Town. It has recently been recognized by the National Department of Health as a potential model for providing sexual health care to marginalized groups.
Learn more about the Health4Men team’s experience working with MSM sexual health in Cape Town and Soweto at next week’s 5th SA AIDS Conference in Durban.
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