Los Angeles is a place that is very very big, and very very sexy. This is mostly awsome state of affairs, but it does come with some drawbacks. In 2011, the Department of Public Health reported more than 47,500 new cases of chlamydia, more than 9,500 new cases of gonorrhea and nearly 1,800 new cases of syphilis. And an estimated 2,000 new HIV infections occur annually in L.A. County. Tackling this very real public health concern sounds like an almost insurmountable task, but the County of Los Angeles Department of Public Health isn’t going to take it… um… "lying down."
In an effort to encourage condom use and safer sex practices, the County of Los Angeles Department of Public Health will begin distributing its official "L.A. Condom" in a 40-foot condom mobile that made its debut at Long Beach Pride. Condoms being distributed feature new wrappers designed by local residents as part of last summer’s "L.A. Condom" wrapper design contest.
The goal of the campaign is to distribute one 1,000,001 condoms by the end of 2013. To help distribute the condoms, the campaign also announced that it is partnering with local lesbian, gay, bisexual and transgender (LGBT) intramural sports leagues, including the Los Angeles Flag Football League, Lambda Basketball and The Greater Los Angeles Softball Association. Other sports and activity groups are also encouraged to sign up for the condom distribution program.
Team members from the LA Flag Football League, Lambda Basketball and The Greater L.A. Softball Association also volunteered to be featured in the new campaign ads.
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