Gay Sex App Grindr Goes Political

Published: September 6, 2012

God, sex, and politics. But forget the God part.
 
On Thursday, Grindr, a geosocial networking app that enables casual sex for gay, bisexual, and bi-curious men, announced it was going political.

In a blog post on its website, Grindr said it wanted to "mobilize gay men as a political bloc in the 2012 elections" through a new initiative it is calling "Grindr for Equality."
 
Grindr’s 1.5 million U.S. users can expect to start receiving geo-targeted political messages when they log on to the app this election season. The messages will address equality issues and candidates, as well as deliver voting resources. Grindr says it will also target gay men in swing states.
 
In June, TIME reported that Grindr experimented with this kind of initiative. In one instance, Grindr sent a notification to gay men in Saratoga County, N.Y., about a Republican state senator who was unconvinced about a gay marriage bill. The users could push a button to be connected to the state senator’s office line.
 
"All elections are won or lost on the local level," Joel Simkhai, founder and CEO of Grindr, writes on its website. "There is no election or town too small to have a gay voice."
 
The Log Cabin Republicans, a group that advocates for gay and lesbian rights in politics, say they aren’t sure about Grindr’s new initiative.

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