Gay-Rights Activists Confront Corporations On Sochi Olympic Sponsorship

Published: September 9, 2013

 WASHINGTON — Gay-rights advocates in the United States are crying foul at the corporate giants sponsoring the 2014 Winter Olympic Games in Sochi. 

 
 The 10 "worldwide Olympic partner" companies are complicit in Russia’s crackdown on lesbian, gay, bisexual and transgender (LGBT) rights, the activists say, as long as they back the games or do so without taking a stand.
 
 Protesters like Russian-American Oleg Jelezniakov know that raising concerns about corporate responsibility has been enough to make companies squirm, and sometimes take action, in the past. He was one of some 50 protesters who gathered beneath the towering Coca-Cola sign in New York City’s Time Square late last month to pour the world-famous soft drink into the sewer:

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