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The ad series, titled ‘Love is not a Choice’, launched on social media in the country – and is aimed at breaking China’s strong cultural taboo surrounding homosexuality.
The ads feature gay couples in their homes, and read: “Love is not a choice. We did not choose to be homosexual. We just are. Happily, the world is big enough for all of us.”
David Li of the China LGBT Awareness Campaign told Huffington Post: “The majority [in China] still think being gay is either perverted or a kind of illness
“And of course, due to the general censorship, it’s extremely difficult to get positive LGBT information out to the public.
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